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 Julkaisujen tiedon ikoni

Brand co-creation in multichannel media environments A narrative approach

Vertaisarvioitu
DOI
10.1080/16522354.2019.1596722
Bange, Saara; Moisander, Johanna; Järventie-Thesleff, Rita
Journal of Media Business Studies2020 Julkaisujen tiedon ikoni

Co-creating professional brand identity on social media in a career transition

Avoin saatavuus
Koivunen, Kati
Acta Universitatis Ouluensis. Series G, Oeconomica2023 Julkaisujen tiedon ikoni

Communicating university brand via social media

Avoin saatavuus
Huynh Thanh Hang; Nguyen Kim Nhat Nam; Lotta Koivula
The Bay City News2015 Julkaisujen tiedon ikoni

Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

Vertaisarvioitu
Avoin saatavuus
DOI
10.1080/13215906.2021.2000482
Happonen Ari; Manninen Laura; Hirvimäki Marika; Nolte Alexander
e-Content Management2021 Julkaisujen tiedon ikoni

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/JPBM-01-2017-1394
Laaksonen, Salla-Maaria; Falco, Alessio; Salminen, Mikko; Aula, Pekka Sakari; Ravaja, Niklas
Journal of product and brand management2019 Julkaisujen tiedon ikoni

More of the same? Effects of volume and variety of social media brand engagement behavior

Vertaisarvioitu
DOI
10.1016/j.jbusres.2021.06.033
Schaefers, Tobias; Falk, Tomas; Kumar, Ashish; Schamari, Julia
Journal of Business Research2021 Julkaisujen tiedon ikoni

Establishing an automated brand index based on opinion mining: analysis of printed and social media

Vertaisarvioitu
Avoin saatavuus
DOI
10.1057/s41270-019-00060-9
Nuortimo, Kalle; Härkönen, Janne
Journal of marketing analytics2019 Julkaisujen tiedon ikoni

Building city brand through social media The effect of social media brand community on brand image

Vertaisarvioitu
DOI
10.4018/978-1-5225-7116-2.ch037
Muinonen, Linda Lea Elisabet; Kumar, Ashish
IGI GLOBAL2018 Julkaisujen tiedon ikoni

Building city brand through social media The effect of social media brand community on brand image

Vertaisarvioitu
DOI
10.4018/978-1-5225-0579-2.ch009
Muinonen, Linda Lea Elisabet; Kumar, Ashish
IGI GLOBAL2016 Julkaisujen tiedon ikoni

Influence of Social Media on Corporate Heritage Tourism Brand

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-319-51168-9_50
Ukpabi, Dandison; Karjaluoto, Heikki
Information and Communication Technologies in Tourism2017

Brand co-creation in multichannel media environments A narrative approach

Vertaisarvioitu
DOI
10.1080/16522354.2019.1596722
2020

Co-creating professional brand identity on social media in a career transition

Avoin saatavuus
2023

Communicating university brand via social media

Avoin saatavuus
2015

Expectations for young job applicants’ digital identity related to company’s social media brand development strategies

Vertaisarvioitu
Avoin saatavuus
DOI
10.1080/13215906.2021.2000482
2021

Brand as a cognitive mediator: investigating the effect of media brands as a structural feature of textual news messages

Vertaisarvioitu
Avoin saatavuus
DOI
10.1108/JPBM-01-2017-1394
2019

More of the same? Effects of volume and variety of social media brand engagement behavior

Vertaisarvioitu
DOI
10.1016/j.jbusres.2021.06.033
2021

Establishing an automated brand index based on opinion mining: analysis of printed and social media

Vertaisarvioitu
Avoin saatavuus
DOI
10.1057/s41270-019-00060-9
2019

Building city brand through social media The effect of social media brand community on brand image

Vertaisarvioitu
DOI
10.4018/978-1-5225-7116-2.ch037
2018

Building city brand through social media The effect of social media brand community on brand image

Vertaisarvioitu
DOI
10.4018/978-1-5225-0579-2.ch009
2016

Influence of Social Media on Corporate Heritage Tourism Brand

Vertaisarvioitu
Avoin saatavuus
DOI
10.1007/978-3-319-51168-9_50
2017